Our challenge was redefining a self-driving car's user experience, prioritizing comfort and convenience. I aimed to customize the car's interface through extensive research and persona development, providing a seamless transition into the autonomous driving world. The process involved interactive prototyping and use-case scenarios to refine and perfect the user experience.  As an integral part of this initiative, I introduced a visionary car brand identity named Novus. Striking a harmonious balance between sophistication and accessibility, Novus envisions a future where innovation meets refined design on the road. With a nod to the stars, the Novus brand symbolizes a forward-thinking and technologically advanced approach to near-future automotive experiences.